Sr. Social Media Specialist

We are looking for a results-driven Senior Social Media Specialist with 2–3 years of experience to manage and optimize paid advertising campaigns across multiple social media platforms. The ideal candidate will have hands-on experience in Meta, LinkedIn, TikTok, and YouTube ads, with a strong focus on lead generation and campaign performance.

Key Responsibilities:

• Develop, manage, and optimize paid social media campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, and YouTube.
• Coordinate with the Marketing Officer to create and procure necessary ad assets (graphics, videos, copy).
• Monitor campaign performance and implement strategies to improve CTR, CPC, CPM, and conversions.
• Manage monthly ad budgets for multiple brands under the Group of Companies.
• Conduct A/B testing for creatives, audiences, and placements to optimize performance.
• Ensure compliance with platform policies and maintain brand consistency across all campaigns.
• Provide weekly performance reports and actionable insights.

Qualifications

• 2–3 years of proven experience in social media advertising across Meta, LinkedIn, TikTok, and YouTube.\
•  Strong analytical skills with experience in campaign performance analysis.
• Familiarity with ad management tools and analytics platforms.
• Excellent communication and collaboration skills.
• Ability to manage multiple campaigns and budgets simultaneously.